PROMOTIONAL STRATEGY TO INCREASE FUNDRAISING

Abstract

This promotional strategy is implemented by the Al-Falah Ceger Grand Mosque, East Jakarta. The aim of this research is to reveal promotional strategies to increase revenue fundraising Of Al-Falah Ceger Grand Mosque, East Jakarta. This research uses qualitative methods with case studies. The data collection techniques applied are observation, interviews and documentation. As for the results of this research, researcher found that the promotional strategy implemented by the Al-Falah Grand Mosque was a promotional mix based on elements advertising, personal selling, public relation & direct marketing. The benefit of this research is that it can be an innovation for other mosques so they can implement promotional strategies that have been applied by the Al-Falah Ceger Grand Mosque, East Jakarta.