Strategi Dakwah Berbasis Kearifan Lokal Kiai Ahmad Asrofudin dalam Membina Spritual Mad’u di Kabupaten Sidoarjo

Abstract

Da'wah activities in the modern era are increasingly easy to find, especially since social media has become the main consumption of people from various sectors. However, amr makruf activities in the modern era have not been able to reduce evil evil completely. It has been proven that crime cases are often encountered in people's lives. One of the causes of the proliferation of nahi mungkar in people's lives is the absence of preachers who have special attention to the mad'u of the muqtashid group. In Sidoarjo, there are preachers who preach by paying attention to the condition of mad'u from its socio-theological aspect. However, the modern era is a challenge for Kiai Asrofudin in preaching because today's teenagers are influenced by the flow of technological media. A persuasive communication strategy is to influence by persuading. In thinking then the main thing is the feeling. The approach chosen by Kiai Asrof is a cultural approach using the irshad method. This method was chosen because the congregation cared for by Kiai Asrof was mostly mad'u muqtashiq.