Innovation of Da'wah Management on Campus: Efforts to Increase Student Participation (Study on the Al-Balagh Bone Islamic Student Communication Forum)

Abstract

This study aims to analyze the da'wah management implemented by the Al-Balagh Bone Islamic Student Communication Forum (FKMI) on the level of student participation in religious activities. This study uses a qualitative method with a descriptive approach, involving observation, in-depth interviews, and thematic data analysis. The results of the study indicate that the implementation of effective da'wah management, including strategic planning, structured implementation, and periodic evaluation, contributes significantly to increasing student involvement. FKMI's strategies, such as persuasive approaches, utilization of social media, and innovative programs based on student needs, create a conducive environment for spiritual development. This study underlines the importance of participatory management in da'wah management to build a sense of ownership and increase student commitment to religious activities. The results can be a reference for other da'wah institutions in facing the challenges of modernization in the campus environment.