Da’wah Strategy of the Nuansa Dendang Arabic Program on Radio Salsabila 94,1FM Sampang

Abstract

This study aims to analyze the da’wah strategy implemented through the Nuansa Dendang Arabic program on Radio Salsabila 94.1 FM Sampang in integrating Arabic music with the delivery of Islamic messages. This study employed a descriptive qualitative approach. Data were collected through semi-structured interviews, observation, and documentation involving individuals directly engaged in the program’s management. The data were analyzed through transcription, data categorization, theme identification, interpretation, and conclusion drawing. The findings indicate that the program’s da’wah strategy is built around five key aspects: song curation based on Islamic values, message packaging through interpretation of song lyrics, the announcer’s role as a da’wah communicator, listener engagement through telephone, WhatsApp, and social media, and regular program evaluation. Music is not positioned merely as entertainment but as an entry point for conveying faith, love for Allah and the Prophet, encouragement to do good, and reflections on Islamic life. The use of digital platforms also expands the program’s reach and audience interaction. These findings demonstrate that music-based da’wah is shaped not only by song selection but by the integration of curation, message interpretation, announcer competence, audience engagement, and media adaptation. This study contributes to media-based da’wah scholarship by demonstrating the integration of music, broadcasting, and digital media within a local radio context