Islamic Communication Based on AI in Halal Education for the Vernacularization of Islam in Indonesia: A Conceptual Study
DOI:
https://doi.org/10.52833/masjiduna.v9i1.311Keywords:
Artificial Intelligence, Generation Z, Halal Education, Islamic Communication, Vernacularization of IslamAbstract
This study aims to formulate an Artificial Intelligence (AI) based conceptual model of Islamic communication through an Islamic vernacularization approach capable of grounding halal education adaptively and personally in Indonesia. To achieve this objective, the research uses the the descriptive literature review method with a qualitative approach. The article search process was comprehensively conducted on the Google Scholar database within the publication timeframe of 2020 to 2026. Data analysis was performed by applying the qualitative thematic analysis method through the Miles, Huberman, and Saldaña approach. The research findings indicate a radical shift in Islamic da’wah from Computer-Mediated Communication to Human-Machine Communication, where AI plays an active role as an autonomous communication partner building audience digital trust. Through recommendation algorithms, AI successfully performs the vernacularization of Islam by transforming rigid fiqh muamalah laws into popular, visual, and personalized halal education content for Generation Z. However, this integration brings serious socio-technical challenges in the form of AI data hallucination risks and global algorithmic bias unaligned with the Shafi'i school context in Indonesia. Socio-religiously, AI dominance potentially erodes the traditional authority of scholars and desacralizes sanad-based knowledge transmission. Therefore, this study recommends a regulative policy for BPJPH and the Ministry of Religious Affairs to immediately formulate ethical AI development guidelines for Islamic content.
Downloads
References
Artianasari, N., Nurhakki, & Musmuliadi. (2024). Strategi Komunikasi Branding Pariwisata Halal Berbasis Smart Tourism di Tana Toraja. KOMUNIDA : Media Komunikasi Dan Dakwah, 14(1), 98–123. https://doi.org/10.35905/komunida.v14i1.9324
Aulia, M. H., & Fitriyani, N. (2025). Strategi Komunikasi Influencer Halal Dalam Menyampaikan Produk Secara Syariah Sebagai Upaya Edukasi Syariah. Gunung Djati Conference Series, 56, 1666–1675. https://doi.org/10.15575/gdcs.v56i.3140
Azwar, A., & Usman, A. H. (2025). Artificial intelligence in the halal industry: Trends and global research opportunities. International Journal of Halal Industry, 1(1), 46–67. https://doi.org/10.20885/IJHI.vol1.iss1.art4
Djamaluddin, M., Darajat, D. M., & Rahmi, C. (2024). Strategi Komunikasi Publik Badan Penyelenggara Jaminan Produk Halal dalam Sosialisasi Sertifikasi Halal di Media Sosial. Dakwah: Jurnal Kajian Dakwah Dan Kemasyarakatan, 13–24. https://doi.org/10.15408/dakwah.v28i1.42860
Gaffar, V., Christiyanto, W. W., Arissaputra, R., Abror, A., Achmad, N., Hidayat, E. F. F., Siregar, Q. A., & Shahril, A. (2025). Digital halal literacy and halal destination attribute as the antecedents of revisit intention. International Journal of Tourism Cities, 11(2), 301–317. https://doi.org/10.1108/IJTC-12-2023-0259
Guzman, A. L., & Lewis, S. C. (2020). Artificial intelligence and communication: A Human–Machine Communication research agenda. New Media & Society, 22(1), 70–86. https://doi.org/10.1177/1461444819858691
Hoang, D. S., & Nguyen, D. T. A. (2025). The role of AI assistants in promoting sustainable Halal tourism in non-Muslim destinations. Discover Sustainability, 6(1), 705. https://doi.org/10.1007/s43621-025-01640-9
Jashami, R. A. (2025). Vernacularism and the New Lexicon of the Arab Human Paradigm: Reclaiming the Creative Power of Derivation and Linguistic Adoption. Mesopotamian Journal of Arabic Language Studies, 2025, 22–31. https://doi.org/10.58496/MJALS/2025/008
Kannike, U. M. M., & Fahm, A. O. (2025). Exploring The Ethical Governance of Artificial Intelligence from An Islamic Ethical Perspective. Jurnal Fiqh, 22(1), 134–161. https://doi.org/10.22452/fiqh.vol22no1.5
Mainuddin, Hermawansyah, Irfan, M., Junaidin, & Zulkifli, Muh. (2025). Artificial Intelligence in Islamic Studies Courses: Opportunities and Limitations in Islamic Higher Education from Student Perspectives. Al-Hayat: Journal of Islamic Education, 9(3), 612–627. https://doi.org/10.35723/ajie.v9i3.234
Miles, M. B., Huberman, M. A., & Saldaña, J. (2020). Qualitative Data Analysis (4th ed.). SAGE Publications.
Ponzo, J. (2026). The Resemiotization of Catholic Church-Buildings in Italy in Cases of Desacralization and Reuse. In M. Leone & S.
Umbrello (Eds.), Digitally Divided (Vol. 1, pp. 143–153). Springer Nature Switzerland. https://doi.org/10.1007/978-3-032-10422-9_9
Rachmiatie, A., Fitria, R., Suryadi, K., & Ceha, R. (2020). Strategi Komunikasi Pariwisata Halal Studi Kasus Implementasi Halal Hotel Di Indonesia Dan Thailand. Amwaluna: Jurnal Ekonomi Dan Keuangan Syariah, 4(1). https://doi.org/10.29313/amwaluna.v4i1.5256
Rofiq, M., & Samsuriyanto, S. (2025). Da’wah Television From The Perspective Of Islamic Media: A Theoretical Framework Of Ownership, Content, Management, Product, And Goal. INJECT (Interdisciplinary Journal of Communication), 10(2), 701–722. https://doi.org/10.18326/inject.v10i2.5927
Rofiq, M., & Samsuriyanto, S. (2026a). Algorithmic-Adaptive Islamic Communication Strategy: Building Hybrid and Ideological Resilience through Palestinian Solidarity Narratives. Jurnal Ragam Pengabdian, 3(Spesial Issue), 427–437. https://doi.org/10.62710/zxrarx54
Rofiq, M., & Samsuriyanto, S. (2026b). Multidisciplinary Da’wah Communication Strategy: Integrating Digital Media, Psychological Approaches, and Islamic Values in Mitigating Online Gambling Hazards. Neo Journal of Economy and Social Humanities, 5(1), 27–36. https://doi.org/10.56403/nejesh.v5i1.393
Saifulloh, M. & Samsuriyanto. (2026a). Digital Communication Ethics from a Sufi Perspective: The Takhalli-Tahalli-Tajalli Model Against Information Disorder. INJECT (Interdisciplinary Journal of Communication), 11(2), 2175–2202. https://doi.org/10.18326/inject.v11i2.7031
Saifulloh, M., & Samsuriyanto, S. (2026b). From Isnad to Algorithm: A Hybridization Model of Nahdlatul Ulama and Muhammadiyah’s Communication Strategies for Institutionalizing AI Ethics in Gen-Z Da’wah. Suhuf, 38(1), 197–210. https://doi.org/10.23917/suhuf.v38i1.16282
Samsuriyanto, S. (2026a). Dari Fitrah ke Algoritma: Rekonfigurasi Komunikasi Islam dan Otoritas Estetika dalam Batik Berbasis AI. Canting : Jurnal Batik Indonesia, 3(2), 19–30. https://doi.org/10.31941/cjbi.v3i2.998
Samsuriyanto, S. (2026b). Preserving Isnad in the Algorithmic Era: A Mosque-Based Hybrid Educational Communication Model. At-Takwin: Journal of Islamic Education Studies, 2(1), 167–175. https://doi.org/10.65097/at-takwin.v2i1.294%20https://jurnal.kayaswara.com/index.php/takwin/article/view/294
Samsuriyanto, S., & Imani, A. F. (2026a). Dari Komunikasi Islam ke Manajemen Korporasi: Kerangka Konseptual Etika Pengelolaan Zakat dan Wakaf. Hasina: Jurnal Akuntansi Dan Bisnis Syariah, 3(2), 216–224. https://doi.org/10.35897/hasina.v3i2.2665
Samsuriyanto, S., & Imani, A. F. (2026b). Model Sinergi Komunikasi Tabayyun Digital Dan Kebidanan Komunitas: Strategi Preventif Hoaks Kesehatan Reproduksi Remaja Di Era AI. Al-Furqan : Jurnal Agama, Sosial, Dan Budaya, 5(4), 2809–2822. https://doi.org/https://publisherqu.com/index.php/Al-Furqan/article/view/4908
Samsuriyanto, S., & Imani, A. F. (2026c). Triadic convergence of Iman, Islam, and Ihsan for building an ethical digital society in the era of Artificial Intelligence. Societa: Journal of Society and Change, 1(1), 172–185. https://doi.org/https://perfidiajournal.com/index.php/societa/article/view/42
Samsuriyanto, S., Saifulloh, M., & Muhibbin, Z. (2025). The communication style of Prof. Dr. M. Quraish Shihab, M.A., and K.H. Ahmad Bahauddin Nursalim in interpreting the Quran (Study on YouTube channel of Pusat Studi Al-Quran). Priviet Social Sciences Journal, 5(12), 55–65. https://doi.org/10.55942/pssj.v5i12.1108
Saputra, R., Jariyah, A., Lestari, A. D., Rahman, H., Hamidah, H., Razida, M., Elyas, Y. I., & Ubaidillah, M. (2025). Integrating Halal-Thayyib Food Values into Islamic Education: A Systematic Review from the Perspectives of Food Ethics, Arabic Education, and Educational Management. Journal of Posthumanism, 5(6). https://doi.org/10.63332/joph.v5i6.2286
Tarwiyyah, H. L. (2025). Kiai-AI: Renegotiating Religious Authority in the Digital Age. Journal of Islamic Thought and Philosophy, 4(1), 106–126. https://doi.org/10.15642/jitp.2025.4.1.106-126
Tri Wijayanti, Y. (2021). Komunikasi Pemasaran Wisata Halal Di Banyuwangi dan Gunungkidul. Jurnal Komunikasi, 16(1), 63–72. https://doi.org/10.20885/komunikasi.vol16.iss1.art5
Ullah, M. A., Haque, Md. S., & Md. Meerajul Islam. (2026). Artificial Intelligence in Islamic Communication: An Ethical Concern. Journal of Islamic Communication and Counseling, 5(1), 20–30. https://doi.org/10.18196/jicc.v5i1.118
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Samsuriyanto Samsuriyanto, Nurul Hidayat
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
