Merajut Altruisme Di Ruang Urban: Model Komunikasi Fundraising Dakwah Pada Masjid Komunitas Tionghoa-Muslim
DOI:
https://doi.org/10.52833/masjiduna.v8i2.314Keywords:
Chinese-Muslim Mosque, Da'wah Fundraising Model, Donor Altruism, Persuasive Communication, Urban Community MosqueAbstract
This study aims to analyze and reconstruct the da'wah fundraising communication model within an urban community mosque amidst heterogeneous metropolitan dynamics, focusing on the Muhammad Cheng Hoo Mosque in Surabaya. Amidst urban challenges characterized by individualism and social fragmentation, a community mosque rooted in Chinese-Muslim cultural acculturation faces urgent demands to diversify funding streams without eroding its Islamic missionary dignity. This research employs a qualitative-phenomenological approach deepened through grounded theory analysis across three coding tiers (first-order concepts, second-order themes, and aggregate dimensions). Empirical data were collected through in-depth interviews with the head of the takmir, the Zakat Collection Unit (UPZ) director, participatory observation of philanthropic flows, and financial audit documentation reviews. The findings reveal that the da'wah fundraising model at Cheng Hoo Mosque operates across three integrated aggregate dimensions: (1) Input Dimension, characterized by precision data segmentation of internal-external donors and investigative field surveys grounded in a transformative empowerment paradigm ("providing a fishing rod rather than fish"); (2) Process Dimension, which harmonizes persuasive communication on spiritual virtues, mandatory 2.5% salary tithes across foundation personnel, ethical corporate sponsorships via exterior billboards, and verified QRIS digital security; and (3) Output Dimension, underpinned by multi-layered Sharia audits by external Public Accounting Firms (KAP), meticulous receipt bookkeeping, and reciprocal spiritual retention through communal prayers. Dialectically synthesizing Bar-Tal’s altruism theory and Middleton’s communication framework demonstrates that fundraising in urban community mosques transcends capital accumulation, serving as a relational nexus that converts human empathy into social justice and cross-cultural cohesion.
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